Our Services
Campaign Planning and Execution
-Optimising the resources to deliver the right communication and generating value over time.
Influencer Screening And Selection
-Find the right influencers to communicate the brand’s message that syncs with the former’s content.
Influencer Marketing
-Are you searching for an efficacious way to grow your brand awareness uniformly elastical and website traffic amongst our
About Us
The Bellwether Co. Is an influencer marketing agency that helps brands to leverage their Social
visibility and presence to its full potential. Our Services are focussed on amplifying the brand
awareness and effectively identifying Targeted Audience.
We are one of a kind community intelligence marketing company that is
putting people at the heart of a brand rather than just transactions by
bringing in together Brands and People who share the same level of passion.
We provide actionable insights to help brands identify their most valuable individuals, build authentic
connections and ultimately inspiring them to become a movement.
-> Mega-influencers with more than a million followers (think celebrities)
-> Macro-influencers with 500K to 1 million followers
-> Mid-tier influencers with 50K to 500K followers
-> Micro-influencers with 10K to 50K followers
-> Nano-influencers with 1K to 10K followers
Each of these marketing platforms have a different expiration date for content.
We saw an interesting graphic recently that outlined how long content lasts.
➡️A blog post lasts for two years.
➡️A Pinterest post is valid for 4 months.
➡️ YouTube videos last 20+ days.
➡️A LinkedIn post is good for 24 hours.
➡️An Instagram post will show up well for 21 hours.
➡️Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a
form of user-generated tagging that enables cross-referencing of content sharing a subject or theme.
➡️Chris Messina made no attempt to patent the use of hashtags because he felt "they were born of the internet, and
owned by no one".
